Hi, i am raquel & i am building too.
I started WHO IS ELIJAH in my garage in 2018 with no investors, no business degree and absolutely no idea what I was getting myself into.
Since then, I’ve built it into an 8-figure fragrance brand, launched globally, made some brilliant decisions and some very fucking expensive mistakes.
I’ve hired. Fired. Grown too fast. Changed direction. Had incredible months and months that made me question everything. I’ve sat awake at 2am trying to solve problems that suddenly felt a lot smaller once I spoke to another founder who ha been there before, and helped me fix it.
That’s why I built Founders Only.
Not because I have all the answers.
Because I know how valuable it is to have the right people around you while you’re figuring them out.
I’m not here to teach from the sidelines. I’m in the room building with you.
Meet Raquel: Founder & Chief Creative
Officer of
Who Is Elijah
I started my 8-figure fragrance brand from the ground up, in my garage in 2018. No investors. No business degree. No safety net. Just a scent that stopped people in their tracks, a vision for something different, and the grit to figure it out along the way.
Today, WHO IS ELIJAH is stocked in global retailers including Sephora, Cult Beauty, and Ounass. But the version of me who got us here? She built it step-by-step. Late nights. Manual packing. DMs turned into orders. Mistakes turned into lessons. Strategy born from survival.
